There is only so much you can customise on a pair of denim before it become over kill.
But I guess one of the main features that you can mess with is the leather labeling on the back of genrally most denim.
I had a few idea's and i know i'll have more so i decided to make it interchangeable.
Firstly I added eyelets to the actual denim where the label goes as a attachment device.
Then you can thread leather or whatever it maybe to fasten the labels on.
Once I'd done all that I stripped the denim of all the Edwin branding to make my own branded label.
Adding a key chain tipe label to one of them, which is not secured properly (accidentally) so you it actually doubles up as a key chain, if you don't lose it.
After i'd made that label i'd totally ran out of Edwin branded materials so i started experimenting with other ways of making my own branded labels and here are the results.
Watch this space, there's more labelling to come!!
Alex Nash | nashmoney.com
