Tinker, Tailor, Soldier, Sailor, Butcher, Baker, Candlestick-maker, Rich-man, Poor-man, Beggar-man, Thief...
"Edwin tinker and tailor today’s urban Soldiers and Sailor’s from the rich men to the poor men ... A modern day urban interpretation of the rhyme"
In the pursuit of the perfect denim wash Edwin will embark on a project spanning 12 months that will see modern day society's Tinkers to urban Soldiers live and breathe in their Edwin's.
Since Edwin's conception in 1947, we have been worn by the best of them and then some...
Each different wearer adapting their Edwins to their lifestyle, be it a construction worker or artist, moulding their individual and inimitable existence into the fabric of their chosen denim. This denim pant becomes a measure of a specific time within the wearer's lifetime. It protects, provides and documents covertly and stylishly.
Edwin reconnaissance staff will be diarising the ‘wear evolution’ through visual mediums from the Photograph to the Blog, giving the public access to the project and its prominent protagonists. Selected Edwin styles worn by our army of individuals, specifically chosen for their diversity and ‘stand out’ qualities, will be featured with regular updates, thereby cataloguing the chosen ones lifestyles in a pair of Edwin jeans.
Upon the 6 months culminating Edwin will strip the characters in this real time play of their Edwin’s for a first exhibition, the same thing will occur following 12 months as we will see exhibition no.2. The inimitable wear and tear will create a unique and ltd edition micro washes for jeans available to buy exclusively from chosen boutiques.
See more at: edwin-europe.com
For all press enquiries please contact:
Ben@sanecommunications.com / Steve@sanecommunications.com / Communicate@edwin-europe.com
